Member-only story

Fashion and Beauty in the Time of Asian New Youth: A Social and Cultural Analysis

James Hayes

·15.2k Followers· Follow

Published in Fashion And Beauty In The Time Of Asia (NYU In Social And Cultural Analysis 6)

4 min read

131 View Claps

15 Respond

Save

Listen

The rise of the Asian New Youth (ANY) has had a profound impact on the global fashion and beauty industries. ANY, a term coined by trend forecaster Li Edelkoort, refers to a generation of young Asians who are shaping a new era of creativity, entrepreneurship, and cultural influence. This article explores the ways in which ANY's unique style and perspectives have shaped trends and influenced social and cultural norms.

Fashion and Beauty in the Time of Asia (NYU in Social and Cultural Analysis 6)

Fashion and Beauty in the Time of Asia (NYU Series in Social and Cultural Analysis Book 6)

by Phyllis A. Whitney

5 out of 5

Language	:	English
File size	:	14547 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	308 pages

The Impact of Social Media

Social media has been a major factor in the rise of ANY. Platforms like Instagram, TikTok, and Weibo have given young Asians a global platform to express their style and share their perspectives. ANYs have become tastemakers and influencers, inspiring trends and sparking conversations about fashion, beauty, and identity.

For example, the K-pop industry has played a significant role in shaping ANYs' style. K-pop groups like BTS and Blackpink have millions of followers worldwide, and their fashion choices have been widely emulated. K-pop idols often experiment with bold colors, patterns, and accessories, and their unique style has inspired a new generation of fashion-forward young Asians.

The Rise of Asian Beauty

The ANY phenomenon has also had a significant impact on the beauty industry. Asian beauty has become increasingly popular in recent years, with brands like SK-II, Laneige, and Sulwhasoo gaining global recognition. ANYs are known for their emphasis on skincare and their preference for natural, dewy makeup looks. This has led to a shift in the beauty industry towards products and treatments that focus on hydration, brightening, and anti-aging.

The rise of Asian beauty has also led to a greater representation of Asian models and influencers in the industry. This has helped to break down stereotypes and promote a more inclusive beauty culture.

Cultural Identity and Fashion

Fashion and beauty are not just about aesthetics; they are also expressions of cultural identity. The ANY generation is proud of their Asian heritage, and they are using fashion and beauty to express their unique identities. This has led to the emergence of a new wave of Asian fashion designers and brands that celebrate Asian culture and heritage.

For example, the Chinese fashion designer Guo Pei is known for her elaborate and opulent designs that draw inspiration from traditional Chinese culture. Her work has been featured on the covers of international fashion magazines and has been worn by celebrities like Rihanna and Lady Gaga. Another notable designer is Prabal Gurung, a Nepalese-American designer who incorporates traditional South Asian motifs into his modern designs.

The Future of Fashion and Beauty

The ANY generation is shaping the future of fashion and beauty. Their unique style perspectives and cultural identities are influencing trends and inspiring new forms of expression. As the ANY generation continues to grow and evolve, their impact on the fashion and beauty industries is sure to continue to expand.

The rise of the Asian New Youth has had a transformative impact on the fashion and beauty industries. ANYs have used social media to express their style, inspire trends, and promote a more inclusive beauty culture. They are also using fashion and beauty to express their unique cultural identities. The ANY generation is shaping the future of fashion and beauty, and their influence is sure to continue to grow in the years to come.

Fashion and Beauty in the Time of Asia (NYU Series in Social and Cultural Analysis Book 6)

by Phyllis A. Whitney

5 out of 5